The London Organising Committee of the Olympic Games recently announced an interesting ticket promotion designed to benefit senior citizens and kids. To keep ticket prices affordable and accessible to as many people as possible, Locog is offering a "Pay Your Age" promotion that allows anyone who is 16 and under at the start of the Olympic Games on July 27, 2012 to pay their age in pounds and senior citizens ages 60 and older to play a flat rate of 16 pounds.

The London Organising Committee is offering 1.3 million tickets available to senior citizens and schoolchildren via the "Pay Your Age" promotion and are also planning to offer 120,000 free tickets to London schoolchildren so that one (1) in eight (8) will have the chance to see the Olympic and Paralympic games live. Standard pricing for tickets to the 2010 London Olympic Games will range from 20.12 pounds to 2,012 pounds for the Opening Ceremony and 20 pounds to 725 pounds for sporting events.

The promotion serves as a great benchmark for sports organizations looking to adopt new ticketing strategies to fill the seats at their stadium venues with senior citizens and school children. The promotion is attractive, relatively easy to understand for consumers, and can serve as a great way to demonstrate value to fans who usually cannot afford to pay to attend live games.

Are you looking for ways to fill the stadium seats at your ballpark amidst the current economy? Are you looking for ways to make your stadium facility more kid friendly?

In an effort to boost attendance numbers at Minute Maid Park, the Houston Astros recently announced that fans will receive two (2) free tickets for kids 14-and-under with the purchase of a full-price adult ticket for games throughout the summer. Fans can capitalize on the offer between June 23 - August 23 by purchasing a ticket in either the mezzanine level ($20), view deck 1 ($15), or view deck 2 ($15)to receive the free kids tickets.

The "Kids Get in Free" promotion is being supported by both the Astros and Minute Maid, who are looking to attract families with budget constraints to the ballpark for some family entertainment. While the move is considered pretty risky, it will be interesting to see if other MLB / MiLB organizations will follow suit as attendance numbers continue to linger.

The Astros are also offering a number of other ticket promotions, including:

• Price Matters Days
  • On select game dates, fans can receive a ticket, hot dog, soda, and chips for only $10
• Double Play Tuesdays
  • POWERade's Double Play Tuesday's let fans purchase two (2) outfield deck tickets for just $2 by bringing in two (2) labels from any two (2) POWERade bottles
• All You Can Eat Thursdays
  • On select game dates, fans can enjoy an all you can eat experience for just $20
• Coca-Cola Value Nights
  • On Coca-Cola Value Nights, fans can receive four (4) mezzanine tickets, four (4) hot dogs, four (4) 20oz Cokes, and two (2) Astros baseball caps for $75 (a $70 savings)