2011 SPORTS TRENDS AND INSIGHTS (UPDATED AS OF 2/15/2011)
HOT PROPERTIES
- UFC
- 2012 London Olympics
- Barclays Premier League
- Mexican National Team
- Lacrosse
HOT CATEGORIES
- Liquor
- Utilities
- Technologies
- Insurance
- Airlines
HOT ACTIVATION TACTICS
HOT TRENDS
- Mobile Marketing
- Cause Marketing
- Digital/Social Integration
- New Programming/Networks
- Dynamic Pricing
- New Technologies
- Exclusive Content
- Ownable Assets
HOT TECHNOLOGIES
PROPERTIES WITH HOT NEW SOCIAL/DIGITAL INITIATIVES
- NY Knicks - KnicksNow.com
- NY Jets - Postseason Social Media Initiatives; Connect with the Jets
- Charlotte Bobcats - Facebook Fansourcing
- Minnesota Twins - E-Brochure
- Carolina Panthers - Panthers Purrsuit
THINGS YOU NEED TO SEE
HOT VIRALS OF 2010
- Nike - Write the Future
- Nike - LeBron Rise (What Should I Do?)
- Gillette - Roger Federer Trick Shot
- Puma - The Puma Hardchorus (Valentines Day Serenade)
- Reebok - Danny Woodhead at Modell's
- Vodafone - F1 Teamwork
- Reebok - Sydney Crosby "Pyramid Trick"
- Red Bull - F1 on Ice
- Nike - Only the Fastest
- Washington Wizards - Welcome to D.C. John Wall
- Air New Zealand - All Blacks Safety Video
- Puma - Awesome Capetown Stunt