Search
No RSS feeds have been linked to this section.
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

    « The NBA Strikes Gold with a Mini Movie Series | Main | The Whitecaps Generate Fan Excitement for their Season Launch with a 30-Day Countdown »
    Tuesday
    Mar292011

    Nike Turns to Fans on Twitter to Devise a Slogan for US Soccer

    Nike looked to capitalize on the U.S. Men's National Soccer Team's recent international friendly against a renowned Argentina team at the New Meadowlands Stadium by creating an expansive "Red All Over" campaign.

    A few weeks leading up to the match, Nike turned to soccer fans on Twitter to create a motto that would serve as the focal point of its "Red All Over" campaign. Nike encouraged soccer enthusiasts from across the world to submit their ideas over a five-day period using the hashtag #redallover. The campaign proved to be extremely successful, with thousands of entries pouring each day.

    Ultimately, Nike found their answer for the campaign - a slogan that stood out from all the rest. The slogan, "Indivisible", was submitted by William Bachmann II of Orlando, FL, who uses the Twitter handle @WBachmann2. The slogan came from an unlikely source but proved to be exactly what Nike was looking for with the campaign. The slogan was sewn onto the jerseys of all the U.S. players for the match and soon became a storyline that captured the world's attention.

    Note: As part of the campaign, fans were encouraged to wear red to New Meadowlands Stadium for the game on March 26th in support.

    Check out a video detailing the promotional initiative below:

    PrintView Printer Friendly Version

    EmailEmail Article to Friend

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>