Video VaultVideo Vaulthttp://partnershipactivation.com/video-vault/2010-09-19T13:26:35ZSquarespaceTeam Radio Shack Leverages Social Mediahttp://partnershipactivation.com/video-vault/2010/1/14/team-radio-shack-leverages-social-media.htmlBrian Gainor2010-01-14T12:35:41Z2010-01-14T12:35:41Z 

]]>Nike Goes Figure Skating...http://partnershipactivation.com/video-vault/2010/1/14/nike-goes-figure-skating.htmlBrian Gainor2010-01-14T12:25:43Z2010-01-14T12:25:43Z 

]]>Packers Fans Forget Brett Favrehttp://partnershipactivation.com/video-vault/2009/11/4/packers-fans-forget-brett-favre.htmlBrian Gainor2009-11-05T04:48:06Z2009-11-05T04:48:06Z

]]>TNT Features NBA Stars in New Campaignhttp://partnershipactivation.com/video-vault/2009/10/27/tnt-features-nba-stars-in-new-campaign.htmlBrian Gainor2009-10-27T23:55:04Z2009-10-27T23:55:04Z

]]>The NBA Adds a Little Humor to Their Sales Pitch...http://partnershipactivation.com/video-vault/2008/12/31/the-nba-adds-a-little-humor-to-their-sales-pitch.htmlBrian Gainor2008-12-31T13:57:30Z2008-12-31T13:57:30ZIs your organization looking to provide fans with a unique look at your players? Are you looking to create a brand building campaign that incorporates a twist of humor?

Over the past decade, there isn't a league that has done a better job profiling its star athletes than the National Basketball Association (NBA). The league's new "The Where Amazing Happens Tour" promotional campaign does a great job providing fans with a new, entertaining look at the game's stars. Check out three (3) of the five (5) promotional spots below:

To drive viral buzz for the promotional campaign, the NBA also released some behind-the-scenes looks at the production. Check out a clip of Chris Paul's spot in action:

]]>Mascots Get Freaky With Their Dance Moves...http://partnershipactivation.com/video-vault/2008/10/25/mascots-get-freaky-with-their-dance-moves.htmlBrian Gainor2008-10-25T15:25:39Z2008-10-25T15:25:39ZWhen was the last time you monitored your mascot's performances?

If it's been awhile, it might be time to go back and review the music and performances of your "most visibile employee" in-venue. In some cases, it might be time to scale back their performances a little to re-connect with your target consumer: children and families. In other cases, it might be time to let your mascot cut it a loose a little bit more.

Here are six (6) examples of mascots "cutting it loose":

 

]]>Nobody Does the "White-Out" Better Than PSU...http://partnershipactivation.com/video-vault/2008/10/4/nobody-does-the-white-out-better-than-psu.htmlBrian Gainor2008-10-04T15:47:12Z2008-10-04T15:47:12ZAre you looking to leverage your brand at one of the craziest college football stadiums in the nation? Are you looking for best practices when it comes to fan entertainment?

Look no further than the atmosphere at Penn State. There isn't a sports property that does the white-out better than Penn State athletics and the 105,000+ fans that attend PSU football games at Beaver Stadium. Check out the videos below, which provide a perspective of the game atmosphere when the Nittany Lions hosted Illinois earlier this season:

]]>The Redeem Team Eats Wendy's...http://partnershipactivation.com/video-vault/2008/9/13/the-redeem-team-eats-wendys.htmlBrian Gainor2008-09-13T19:29:40Z2008-09-13T19:29:40ZWith McDonalds spending hundreds of millions of dollars to serve as an Official Sponsor of the 2008 Beijing Olympics, you would have thought that the Redeem Team would eat its fast-food meals there, right?

Wrong. The clip below shows numerous members of the United States Men's Basketball team sitting down to eat Wendy's and discuss the Starbucks and Slim Jim brands... Wendy's representatives, take advantage of this viral!!!

]]>Sponsorships... From the Driver's Point of Viewhttp://partnershipactivation.com/video-vault/2008/9/13/sponsorships-from-the-drivers-point-of-view.htmlBrian Gainor2008-09-13T14:44:44Z2008-09-13T14:44:44ZHave you ever wondered how much corporate branding is visible to drivers when they are circling the track?

The following clip provides you a view of the sponsorship world from a Formula 1 driver's perspective:

On this particular racing occasion, the following brands seem to have some nice at-track visibility:

  • ING
  • Bridgestone
  • Vodafone
  • Martini
]]>A Look Back At Some Great Integration...http://partnershipactivation.com/video-vault/2008/6/2/a-look-back-at-some-great-integration.htmlBrian Gainor2008-06-02T22:36:36Z2008-06-02T22:36:36Z

I came across a few Burger King NFL commercials from a few years back that I wanted to share... These commercials serve as a benchmark for brand integration. The two (2) Burger King commercials spawned a handful of imitations and rebuttals that I have also included...

Check out the videos below and brainstorm ways that you can implement similar tactics into your video imagery!

And Here Are the Mock Clips...

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