In professional sports, automobile providers typically leverage their official team partnerships with a slew of traditional assets that include stadium car displays, test drive programs, venue destination buildouts, branded parking lots, prominent signage, and other high-end amenities.
However in Spain, Audi recently took its official partnership of Real Madrid C.F. to another level by giving a brand new car to every player on the first-team squad. Audi marked the occasion by having the team of players compete in a recreational grand prix go car contest for press and select guests in attendance.
Following the event, several Real Madrid players including Cristiano Ronaldo shared nothing but praises for the Audi brand and its high-quality automobiles. While Audi's gift-giving practice comes at a high expense, it serves as a great way to showcase it's fleet of cars in a compelling way to millions of Real Madrid fans across the globe.
Check out Audi's unique press announcement below: