In recent years, college athletics departments have become very agressive with their efforts to generate fan excitement during college basketball games. One tactic in particular - Big Noggins (or giant heads resembling players, celebrities, and personalities) has become an instant hit particularly with student sections seated behind the baskets. Fans use the items to distract free throw shooters and add an element of personality and surprise to the game environment.
The UNLV Athletics Department recently took it's men's basketball game environment to another level when it allowed fans to proudly display a mammoth life-sized head an upper torso picture of UNLV star Mike Moser during a game against San Diego State. The branding tactic served as an effective way to add an extra element of surprise to the game and likewise attract the attention of star recruit Shabazz Muhammad, who was seated just a few feet away.
As teams look for new ways to engage their fanbases during games, notably student sections, they should look to recreate best practices like UNLV's Mike Moser cutout. The branding effectively promotes players and provides some incremental exposure for apparel partners in a memorable, engaging manner!
Check out the stunt below:
Photo Source: LasVegasSun.com