The sponsorship landscape is oftentimes defined by monumental agreements, economic implications, new trends, and technologies. In today's day and age, it's really easy to get lost in all the dollar signs and ignore the true reasons why partnerships happen and how different segments of people can benefit greatly as a result.
This post is designed to drive awareness for some of the good deeds taking place in our industry.
In early September, InStadium teamed up with two entities - the Flight 93 National Memorial and the Detroit Tigers - to make something truly memorable happen. Through their relationship with the Tigers organization, InStadium was able to help the Flight 93 National Memorial deliver an impactful PSA to thousands of fans attending Comerica Field on September 11th.
The Tigers organization ran the PSA scoreboard spot pro bono to demonstrate their support for the Flight 93 National Memorial and all the lives that were lost in Somerset County, PA on September 11, 2001.
Nonprofit partners and businesses with small to moderate marketing budgets that could be turned off from sponsorships simply due to dollar figures should consider reaching out to InStadium to gauge various integration opportunities. InStadium has a significant amount of relationships with sports organizations throughout the nation and can oftentimes negotiate valuable partnership/integration opportunities on behalf of their partners, as they did with the Flight 93 National Memorial. If you come up with a creative idea (regardless of your marketing budget), find partners like InStadium who can help you bring it to life!