Are you looking for new ways to make your sport/organization resonate with a new fan base? Are you looking to create a captivating advertising campaign that is relevant across the globe?
The Australian Football League (AFL) recently kicked off the start of Aussie football season with an epic advertising campaign entitled "League of its Own" that features 19 AFL stars competing in different stadium environments around the world (boxing rings, soccer fields, etc.). The 60-second clip concludes with Hawthorn's Buddy Frankling kicking a goal.
The spot, created by George Patterson Y&R and produced by Revolver Film, will be supported by a season-long campaign featuring online, viral, radio, outdoor, and print elements. Check it out below: