HeadlinesHeadlineshttp://partnershipactivation.com/headlines/2013-04-23T04:30:39ZSquarespaceThe April 2013 Partnership Activation Newsletterhttp://partnershipactivation.com/headlines/2013/4/23/the-april-2013-partnership-activation-newsletter.htmlBrian Gainor2013-04-23T04:11:10Z2013-04-23T04:11:10ZWelcome to the April 2013 Partnership Activation Newsletter! As I noted previously, I will continue to distribute the newsletter on a quarterly basis. Thanks for your continued support and I look forward to connecting with many of you soon!

Here is a link to the April 2013 Partnership Activation Newsletter. After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/17f3ott

This month's newsletter features a collection of insights, including:

  • The Dallas Mavericks Augmented Reality Efforts
  • 20 Great Sites to Frequent for Insights and Information
  • Structuring Your Organization for the Future (Content)
  • 10+ Video Series Your Organization Should Be Creating
  • Navigate Research - Industry Spotlight (The Value of the Referee Patch)
  • Nike's Real-Time Marketing Efforts During the Final Four
  • Paddy Power Heckles EPL Substitutes
  •  Unibet Delivers Big for Charity
  • Geofencing
  • Coca-Cola Celebrates the Final Four in Style
  • The Launch of the Ref Cam
  • Grasshopper Zurich Thinks Outside the Box
  • 10 #SportsBiz Topics Worth Keeping an Eye On
  • SMU's Sport Management Graduate Program
  • Creativity in the Sports Marketplace
  • April 2013 Partnership Activation Rising Stars
  • Social Media Spotlight - #WeAreUK
  • adidas Goes All-In to Provide Fans with Insider Access
  • A Close Look at the 2013 Final Four
  • 5 #SportsBiz Twitter Handles You Must Follow
  • 25+ Ways to Leverage Hair Salon Partners
  • What's Hot in Mobile, Social, and Local
  • adidas Lets Fans Posterize
  • Partnership Activation Grab Bag
  • Branded Entertainment At Its Finest
  • Idea Box

Click here to check out the April 2013 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and followBrian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

]]>The Manhattan Sports Business Academy Delivershttp://partnershipactivation.com/headlines/2013/2/23/the-manhattan-sports-business-academy-delivers.htmlBrian Gainor2013-02-23T14:51:48Z2013-02-23T14:51:48ZWhat are the most important keys to a successful career in sports?

Depending on who you talk to, you will receive a variety of different advice around this topic. However, the common underlying themes usually center around networking and experience (whether it's volunteer work or paid). These two facets of building a foundation for a successful career in sports are crucial, especially in today's day in age where breaking in the door and career in advancement in sports has never been more competitive.

If you're personally interested in career advancement in sports, I'd certainly recommend considering a dual degree graduate program (MBA, MSA) - ala Ohio University - to build your network, gain invaluable experience, and begin the process of learning/challenging yourself on a daily basis.

However, I'd recommend that you also consider alternative experiences/opportunities like the Manhattan Sports Business Academy. David Oestreicher, Ben Sturner, and team have done an incredible job developing the MSBA summer leadership program in New York City over the past few years - an 8-week boot camp experience that allows undergraduate/graduate students and young professionals to jump start their career through internships, mentoring, and networking opportunities. 

The MSBA offers an intimate group of students a unique and comprehensive learning experience that includes:

  • 1-on-1 Mentoring with Established Professionals
  • Career Development Workshops
  • Internship Placement
  • Weekly Guest Lectures
  • Weekend Group Outings
  • An Optional Fitness Component

The MSBA is closing its application process for this year's class (approximately 25 individuals) on Thursday (February 28), but would encourage you to check it out. With David at the helm (who is one of the best young leaders in the business), I'm confident that participating individuals will truly see benefit from the experience.

Check it out here: http://www.gomsba.com/index.html

 

]]>Score Your Dream Job as the Voice of XFINITY Sportshttp://partnershipactivation.com/headlines/2013/2/11/score-your-dream-job-as-the-voice-of-xfinity-sports.htmlBrian Gainor2013-02-11T19:31:49Z2013-02-11T19:31:49ZSports business professionals interested in a career in sports and social media should take a close look at XFINITY's Ultimate Sports Social Media Job.

XFINITY is looking for the next amazing individual to take over the reigns as the XFINITY Sports Guy / Gal and take fans behind-the-scenes of the biggest stories in sports and social media in 2013. The winner will inherit the @XFINITYSports Twitter handle (with 13,000 followers) and deliver unique access / vantage points to fans from the biggest sporting events nationwide.

As Your Home for the Most Live Sports, XFINITY is giving you a true shot at social media stardom. 

Check out the contest here and apply now:



 

]]>January 2013 Partnership Activation Newsletterhttp://partnershipactivation.com/headlines/2013/1/22/january-2013-partnership-activation-newsletter.htmlBrian Gainor2013-01-23T02:44:31Z2013-01-23T02:44:31ZWelcome to the January 2013 Partnership Activation Newsletter! As I noted previously, I will continue to distribute the newsletter on a quarterly basis. Thanks for your continued support and I look forward to connecting with many of you soon!

Here is a link to the link to the January 2013 Partnership Activation Newsletter. After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/145Px7e 

This month's newsletter features a collection of insights, including:

  • Athlete Branding
  • 15+ Top Global Sports Business Conferences
  • Interactive Fan Technology at The Barca Museum
  • Freshwire - Sports Content Insider Tips
  • Navigate Research - Industry Spotlight
  • Chelsea Unseen: Behind-the-Scenes
  • Taylor University's Silent Night
  • adidas Kit Sponsorships
  • Laser Graffiti
  • Farmers Insurance's Love Float
  • SMU's Sport Management Graduate Program
  • Paciolan's Pinterest Page
  • Creativity in the Sports Marketplace
  • January 2013 Partnership Activation Rising Stars
  • The Milwaukee Bucks' #ShowMeYourMilwaukee Contest
  • The Washington Wizards' Cookie Challenge
  • A Close Look at the Chick-fil-A Bowl
  • 5 #SportsBiz Handles You Must Follow
  • 15+ Ways to Leverage Formal Attire Partners
  • Molson's Wake Up Call for NHL Fans 
  • Heineken's Bottle Wall
  • Partnership Activation Grab Bag
  • Idea Box

Click here to check out the January 2013 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and followBrian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

]]>October 2012 Partnership Activation 2.0 Newsletterhttp://partnershipactivation.com/headlines/2012/10/23/october-2012-partnership-activation-20-newsletter.htmlBrian Gainor2012-10-24T01:30:52Z2012-10-24T01:30:52ZWelcome to the October 2012 Partnership Activation 2.0 Newsletter! As I noted previously, I will continue to distribute the newsletter on a quarterly basis. Thanks for your continued support and I look forward to connecting with many of you soon!

Here is a link to the link to the October 2012 Partnership Activation 2.0 Newsletter. After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/TxKeM8

This month's newsletter features a collection of insights, including:

  • A Look at the Grey Cup 100 Tour
  • The Top 20 Influential Sports Teams on Twitter (per Klout)
  • Eyes on the Industry - Content
  • 10 Ways to Leverage Storify
  • Navigate Research Industry Spotlight: The Value of Social
  • Under Armour's Out-Ray Ray Initiative
  • adidas Welcomes RGIII to D.C. in Style
  • Technology to Keep an Eye On: GPS Trackers
  • Sports Business Now
  • Creativity in the Sports Marketplace
  • October 2012 Partnership Activation Rising Stars
  • Social Media Spotlight: Farmers Insurance 
  • Partnership Spotlight: KPMG
  • A Close Look at the 2012 London Olympic Games
  • 30+ Ways to Leverage Energy Drink Partners
  • 5 #SportsBiz Twitter Handles You Must Follow
  • The Partnership Activation Rising Stars 1st Annual Retreat to Chicago
  • Mizuno Engages Consumers with Augmented Reality
  • Partnership Activation Grab Bag
  • Idea Box
  • Manchester City Showcases Social Integration 

Click here to check out the October 2012 Partnership Activation 2.0 Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and followBrian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

]]>Red Bull Stratos Lives Up to All Expectationshttp://partnershipactivation.com/headlines/2012/10/14/red-bull-stratos-lives-up-to-all-expectations.htmlBrian Gainor2012-10-15T03:10:25Z2012-10-15T03:10:25ZRed Bull pulled off the unthinkable today when it called upon skydiving expert Felix Baumgartner to attempt one of the most incredible stunts ever performed by man. As part of a Red Bull Stratos mission, Baumgartner executed a record breaking jump from the edge of space wearing a special space suit. 

During the jump, Baumgartner reached speeds of 833 miles per hour... absolutely incredible.

Will thousands around the world will debate whether the Stratos stunt will help the brand sell more product, there's no question Red Bull will see the fruits of their efforts. The stunt captured the minds and interests of consumers across the globe for several weeks and received a significant amount of media coverage from the world's largest media outlets. 

Brands are defined by consumer engagements and experiences and this will stunt alone will be something that's talked about worldwide for years to come... and aligns so closely with everything the brand stands for.

Check out the highlights from the Red Bull Stratos jump here:

]]>Leverage Fan Impressions to Power Online Channels with Fresh, Engaging Contenthttp://partnershipactivation.com/headlines/2012/10/7/leverage-fan-impressions-to-power-online-channels-with-fresh.htmlBrian Gainor2012-10-08T03:51:50Z2012-10-08T03:51:50ZAs teams look for creative ways to power their social and digital channels with humorous, engaging, and shareable content, they should consider identifying a fan who delivers world-class impressions.

As featured in the viral below, which has attracted 350,000 views, teams can easily turn to a social influencer to record his/her impressions of every player on the team (as well as opponents' players each game). This type of content is very cost-effective, easy to execute, and fresh for teams to produce, especially if they can identify a great fan to deliver a memorable performance.

This type of content also presents opportunities to incorporate corporate partners - from local comedy clubs to brands simply looking for new ways to drive awareness on gameday.

Check out the video below and consider new ways that your organization can bring fan impressions to life through your online channels!

]]>West Bromwich Lets Compete to Score a Househttp://partnershipactivation.com/headlines/2012/10/7/west-bromwich-lets-compete-to-score-a-house.htmlBrian Gainor2012-10-08T03:42:03Z2012-10-08T03:42:03ZSoccer organizations have a prime opportunity to get creative with the way they leverage corporate partnerships during halftime. In recent years, we have seen several Barclays Premier League clubs begin to get very aggressive with integrating corporate partners into the action.

A great example of this is West Bromwich, who is partnering with Zoopla.co.uk to create and execute a halftime challenge that gives fans a chance to test their shooting accuracy for the chance to win a free house! The promotion is a very simple, yet very effective means to drive awareness for Zoopla as a partner, drive fan excitement, and create a memorable impression.

Check out their halftime execution below:

]]>Drive Social Shareability with Simple Call-to-Action Statementshttp://partnershipactivation.com/headlines/2012/7/14/drive-social-shareability-with-simple-call-to-action-stateme.htmlBrian Gainor2012-07-14T16:28:33Z2012-07-14T16:28:33ZIn the sports landscape, it's important for team social media managers to consistently seek out new ways to drive engagement in their channels... In a lot of cases the most effective ideas are also the most simplistic.

Here's a quick and easy social sharing idea for teams to consider: "Like vs. Share"

A team like the Miami Heat could easily post an image featuring Dwyane Wade and LeBron James standing side by side on the basketball court on Facebook with a simple call-to-action:

"Like for Wade / Share for LeBron" ... This post could easily generate thousands of likes and shares in a matter of minutes.

Looking for some other things to compare? Here's a few ideas:

1. Home vs. Away uniforms (especially around a launch)

2. Former players / legends

3. Player matchups

4. Former coaches

5. Potential draft picks

6. Top Fans

]]>July 2012 Partnership Activation 2.0 Newsletterhttp://partnershipactivation.com/headlines/2012/7/8/july-2012-partnership-activation-20-newsletter.htmlBrian Gainor2012-07-08T15:16:00Z2012-07-08T15:16:00ZWelcome to the July 2012 Partnership Activation 2.0 Newsletter! I apologize for the brief hiatus of ongoing content but am truly excited to share with you this quarter's newsletter.

Here is a link to the link to the July 2012 Partnership Activation 2.0 Newsletter. After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/NdYwMm

This month's newsletter features a collection of insights, including:

  • A Look at Paddy Power's Ambush Marketing Tactics around UEFA EURO 2012
  • Navigate Research - Industry Spotlight on The Value of a Social Fanbase
  • A Look at How Teams Are Using Projection Display Technology
  • 10 Ways Teams Can Leverage Instagram
  • adidas Speaks to Fans As Owners in Latest Cricket Spot
  • Red Bull's Golf Skee Ball Challenge
  • Property to Keep an Eye On: Jersey Watch
  • The Philadelphia Flyers' FLYERBOT
  • The Tampa Bay Lightning Let Fans Make Noise
  • Sports Illustrated Sheds Golf in a New Light
  • Hot Off the Press: Nielsen Sports Insights
  • Creativity in the Sports Marketplace
  • July 2012 Partnership Activation Rising Stars
  • Social Media Spotlight: Team Infographics
  • 10 Ways to Create New Experiences / Inventory Around the Draft
  • A Close Look at UEFA EURO 2012
  • 5 #SportsBiz Twitter Handles to Follow
  • 30+ Ways to Activate Casino Partners
  • Delta's Touch the Future of Travel Display at MSG
  • Nike's Twitter RSVP Platform
  • Sports... Like You've Never Seen it Before
  • Partnership Activation Grab Bag
  • 4 Ways to Help Sponsors Escape the Clutter on Game Day
  • Idea Box

Click here to check out the July 2012 Partnership Activation 2.0 Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

 

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

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