Are you looking to create a humorous viral campaign? Are you looking for new ways to leverage athletes in non-traditional sports?
Head recently released a creative viral campaign that helps bolster the profile of rising tennis star Novak Djokovic. In the clip, Djokovic becomes distracted from the action on the court when he notices an attractive woman in the crowd.
The ad, which most would find pretty strange (some might find it funny), has served as an effective way to get consumers talking about the Head brand. The ad does a nice job fixating the Head brand in a pop culture niche within the tennis community, which could serve as an effective ploy if it can grab the attention of enough young consumers drawn to the game of tennis.
The ad was created by Aimaq Rapp Stolle, the Feed Company, and 7th Chamber. Check it out below!