Are you looking to show season ticket holders incremental value? Are you looking to do so at a minimal cost? The New York Knicks may have the answer for you...

The New York Knicks created a "Business Alliance" for season ticket holders, and online forum that enables season ticket holders to post information about their business (Business Name, Contact Information, Address. Phone/Email, Website). The Knicks Business Alliance was designed to drive fellow season ticket holders and fans of the NBA to season ticket holders' place of business. The Knicks claim that the season ticket holder B2B directory will provide incremental value to all season ticket holders by providing discounts to local businesses. The Knicks send a printed guidebook (containing all B2B information) to all season subscribers.

Developing a "Business Alliance" is a great opportunity to show season ticket holders incremental value at minimal cost. The Knicks drive business for their season ticket holders, learn more about their businesses, and possibly open up the door for integration opportunities. This would be a great idea for University athletic departments to show incremental value to large donors and/or local businesses. Teams/organizations can support this online business forum through a partnership with CareerBuilder.com/GoDaddy.com/the Yellow Pages, executive hiring firms, etc.

Look for this practice to become implemented at organizations/Universities across the nation!