Are you looking to drive consumer interest in Olympic sports? Are you looking for a unique way to engage consumers online?
In an effort to capitalize on Usain Bolt's success at the Beijing Olympics, Puma created aunique, interactive online game that offers fans the chance to take Bolt onon-on-one (to access, click the Race Bolt banner adin the upper right corner of the page). The game enables fans to customize their skin/wristband color and compete against Usain Bolt in the 100-meter dash.
The game is a part of Puma's "Chasing Bolt" running website, which has some nice behind-the-scenes viral clips from Usain Bolt's Olympics tour.